ADHD

Pharmaceutical Advertising

ADHD

We were commisisoned by Takeda and the agency LAB Culture to produce branding images for a campaign which is used for children and adults with ADHD. Partnering with the Creative Directors from LAB, we cast carefully for a variety of ages. Over the 1 month project we worked with six hero models ranging in age from 6 - 18, alongside up to 50 extras on some of the images. Our goal was to produce imagery which creatively portrayed the impact of the product on quality of life, using a before and after concept. We created characters to build stories and shot on a variety of locations over 10 days.