Pharmaceutical Advertising


We were commissioned by Allergan and their agency WordBird to produce, direct and photograph this great campaign . We found an amazing working clinical location in the UK and sourced models to portray diverse medical professionals for global reach.
Creating 8K video content alongside medium format stills, this campaign was used globally across many different markets.
Female eye doctor - XEN advertising
Male Dr Allergan Xen
Allergan Xen
Allergan XEN female doctor


This commision required us to photograph and produce animations for large 8 metre high digital screens and various other media. We photographed elite swimmers in the water and used CGI pools and platforms. This production was shot on location and at Shepperton Studios with CGI by Photosonic.
Colours were matched bespoke to individual international markets and graded to give a dynamic feel .

Selected Works

OphthalmologyPhotography & Video



SwayExhibition - Influenced by Influences

Quanta Dialysis TechnologiesPhotography & Video

Olympics & ParalympicsLondon 2012 Official Photographer

Survivors: Life UnfilteredExhibition - Living with Chronic Kidney Disease

Interested in working together? Get in touch!

Richard Booth
+44 7866 767067

All images copyright © Richard Booth 2023