Be AMD Aware
We produced an advertising awareness campaign for Age-Related Macular Degeneration. This campaign was commissioned by Novartis in partnership with the Royal National Institute for the Blind (RNIB) through agency Ogilvy Health. Our goal was to portray the detrimental impact of AMD on people's daily life, using images to illustrate hazards in the home, with bespoke made warning "road signs".
Selected Works
OphthalmologyPhotography & Video
AsthmaPhotography
ADHDPhotography
SwayExhibition - Influenced by Influences
Quanta Dialysis TechnologiesPhotography & Video
Olympics & ParalympicsLondon 2012 Official Photographer
Macular Degeneration AwarenessPhotography
Survivors: Life UnfilteredExhibition - Living with Chronic Kidney Disease
Interested in working together? Get in touch!
Richard Booth
+44 7866 767067
photography@richardbooth.co.uk